Warner Bros. Discovery raises HBO Max prices as it puts itself up for sale

HBO Max subscriptions are getting up to 10 percent more expensive, owner Warner Bros. Discovery (WBD) revealed today.

HBO Max’s ad plan is going from $10 per month to $11/month. The ad-free plan is going from $17/month to $18.49/month. And the premium ad-free plan (which adds 4K support, Dolby Atmos, and the ability to download more content) is increasing from $21 to $23.

Meanwhile, prices for HBO Max’s annual plans are increasing from $100 to $110 with ads, $170 to $185 without ads, and $210 to $230 for the premium tier.

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