The lions concerns are TikToks latest trend

TikTok seems to be abnormally focused on what the lion does or does not concern itself with these days.

It’s become a meme to post about the lion or lioness — meaning yourself — and what does or does not concern them. Most of the time, in the TikTok trend, the lion’s (or lioness’) concerns are either relatively trivial or outside what you might expect from a so-called grindset online figure who’d actually post this sort of thing in earnest. So the lion may not be concerned with the effects of energy drinks, or it may be concerned with their anxious thoughts.

Here’s what you need to know about the trend.

What is the meme, and where did it start?

The meme generally references a now-famous quote from Game of Thrones that you probably recognize offhand. It’s a callback to when master manipulator Tywin Lannister tells his son, “The lion doesn’t concern himself with the opinions of the sheep.”

Now, how did it become a meme? That’s a more complicated answer. The GOT quote is famous, and people have posted it earnestly for years, so much so that it has become cringey. The New York Times noted in May that the meme began with “manosphere” or “grindset” folks promoting a particular form of masculinity before being co-opted and morphed by people making absurd or edgy jokes.

Months later, the meme has shifted again, this time on TikTok. It’s become more normie, for lack of a better word. It’s more silly, less edgy, and certainly not sincerely referencing oneself as a “lion.” In fact, it’s directly mocking that sort of person. The TikTok posts often feel like a direct send-up of men who constantly post about their weird versions of what it means to be a man.

As best I can tell — at least as it presented itself on my timeline — this version of the meme was popularized by a user on TikTok with the handle @ckwon117 (now jokingly donning the username The Lion). Starting over the summer, he posted joking things the so-called lion wasn’t concerned with, such as screen time or washing his water bottle.

The formula was pretty straightforward: The lion was not concerned with something pretty silly, and it was always delivered in a serious, monotone manner. The most popular of these TikToks really took off, racking up millions of views. It seemed the world was concerned with the lion’s concerns.

How the lion meme went viral

As with any meme, the lion’s and lioness’ concerns went viral because people saw it worked. That’s literally how a meme forms — it’s online word-of-mouth and people playing with the format to put their spin on it.

Soon enough, the lion was concerned about not seeing his friends for a long time.

Or the lion was not concerned with finding love until, actually, late at night, he was.

Or the lioness is not concerned with curbs and whether or not she’s driving over them.

Or the lion might just not be thinking very quickly today.

As things go with memes, soon enough, the lion’s concerns could really be anything you wanted them to be. Any clever, funny, or silly thought could be converted to the format.

So if you see posts about the lion on your FYP, just know that person is almost certainly not sincerely calling themselves The Lion. But The Lion wouldn’t really care what you think, anyway.

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