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Target Circle Week is coming October 5 — the perfect sale for Halloween lovers

October 1, 2025

Amazon is gearing up for another Prime Day, which means a round of anti-Prime Day sales are also in the works. Target is the first retail giant to launch their competing sale, with Target Circle Week coming October 5 through 11. Like Prime Day, Target Circle Week is a members-only event. However, unlike Amazon Prime, Target’s Circle membership is free to join.

Target’s sale will kick off on Sunday, Oct. 5, with their sale focused on the holiday season. Sure that means looking as far ahead as Christmas, but Target is focused on the immediate future, with tons of deals coming on Halloween costumes, decorations, and candy.

While the sale hasn’t officially started, Target has teased the deals that are coming. Here’s everything to know about Target Circle Week and what deals to expect.

Incoming Target Circle Week deals


The Target Circle Week logo.

Credit: Target


Target Circle Week

While Circle Week doesn’t start until Oct. 5, Target has revealed the deals that are coming. Here are the deals coming on Oct. 5.

What is Target Circle Week?

Target Circle Week is a week-long sale event, that was originally launched as an anti-Prime Day sale. Circle Week typically takes place twice a year, once in July and once in October, always coinciding with Amazon’s Prime Day dates. The sale is for Target Circle members, offering exclusively savings. But it’s not that exclusive, as Circle membership is totally free.

Target will offer daily deal drops as well as week-long deals, bringing up to 50% off top brands. Plus, Target is often matching Amazon’s Prime Day prices, so you can get all the savings without paying the Prime Day price.

When is Target Circle Week?

The next Target Circle Week will take place Oct. 5 through 11. While Amazon’s Prime Day events range from two to four days, Target’s Circle Week is a week-long event.

Do you need to be a Circle member to shop Target Circle Week?

Yes, you need to be a Target Circle member to shop the Target Circle Week sales. It’s easy and free to join, which you can do from the Circle Week page. In addition to the benefit of shopping Target Circle Week, enjoy a 5% birthday gift, personalized deals, and deals automatically applied at check out.

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