Starbucks Bearista Cup has the internet in a full-blown frenzy

Every holiday season, there’s always one thing that sends people into a frenzy.

Tickle Me Elmo. Furby. The Stanley cup. Labubu.

This year, it’s Starbucks’ Bearista Cup — a wide-eyed, beanie-wearing, bear-shaped glass tumbler that has turned coffee runs into treasure hunts.

The 20-ounce clear cold cup, which hit Starbucks stores on Nov. 6, features a green candy cane-striped straw and a lid that doubles as a tiny green hat, making it look like the bear is wearing the chain’s signature color. Starbucks first teased the Bearista Cold Cup on Instagram a day earlier, and almost immediately, fans and trinket collectors lost their collective minds.

By the time most customers showed up early in the morning to snag one, though, the Bearista was already gone. Reports quickly flooded TikTok and Reddit with stories of stores receiving just a handful of cups each, and of employees allegedly buying them up before opening hours.

“I got threatened and cussed out at Starbucks over the viral glass bear,” one TikTokker captioned a video of their in-store experience.

So, yes, the bear is indeed adorable. But it’s also sparking a level of drama usually reserved for limited-edition sneaker drops and Taylor Swift concert tickets. On eBay, resale listings for the bear are priced as high as $600, with one that’s actually sold for $399.99.

Perhaps part of the Bearista’s appeal lies in its simplicity: offering joy in miniature. In a world that still feels uncertain — where headlines are heavy and everything costs more — a $30 bear-shaped cup seems a harmless indulgence. Psychologists call it a version of the “lipstick effect”: When times are tough, people look for small luxuries to lift their mood. The Bearista doesn’t promise to change your life; it just promises to make your morning coffee a little cuter. And sometimes, that’s enough.

And while frustrations are understandable, it’s worth remembering that baristas shouldn’t be the villains of this story. After all, they’re not the ones deciding how many bears get shipped to each store. Starbucks understocked the product — a marketing move that fuels demand while leaving both customers and employees frustrated.

Starbucks, for its part, acknowledged the frenzy, telling People on Nov. 6 that demand for the Bearista cups “exceeded even our biggest expectations.”

“Despite shipping more Bearista cups to coffeehouses than almost any other merchandise item this holiday season,” a spokesperson said, “the Bearista cup and some other items sold out fast.”

The company apologized for the disappointment and promised “more exciting merchandise” on the way.

Until then, caffeine lovers and collectors will just have to keep refreshing resale pages, hoping for a price drop — or settle for Starbucks’ new Hello Kitty holiday collection.