Samsung makes ads on $3,499 smart fridges official with upcoming software update

After kicking off an unpopular pilot test last month, Samsung made the practice of having its expensive smart fridges display ads official this week.

The ads will be shown on Samsung’s 2024 Family Hub smart fridges. As of this writing, Samsung’s Family Hub fridges have MSRPs ranging from $1,899 to $3,499. The ads will arrive through a software update that Samsung will start issuing this month and display on the fridge’s integrated 21.5- or 32-inch (depending on the model) screen. The ads will show when the fridges are idle and display what Samsung calls Cover Screens.

As part of the Family Hub software update, we are piloting a new widget for select Cover Screens themes of Family Hub refrigerators. The widget will display useful day-to-day information such as news, calendar and weather forecasts, along with curated advertisements.

Samsung also said that its fridges will only show contextualized ads, instead of personalized ads, which rely on collecting data on users.

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