Believing misinformation is a “win” for some people, even when proven false

Why do some people endorse claims that can easily be disproved? It’s one thing to believe false information, but another to actively stick with something that’s obviously wrong.

Our new research, published in the Journal of Social Psychology, suggests that some people consider it a “win” to lean in to known falsehoods.

We are social psychologists who study political psychology and how people reason about reality. During the pandemic, we surveyed 5,535 people across eight countries to investigate why people believed COVID-19 misinformation, like false claims that 5G networks cause the virus.

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