How to filter out AI on Pinterest

Artists and creators love Pinterest for its ability to fuel creativity. It’s the homepage for anyone who needs to brainstorm a theme for a party, wants to create a mood board for their upcoming year, or want to curate characteristics for a new cast in a novel they’re writing. Over the past few years, though, Pinterest has become inundated with AI slop.

But this week, Pinterest gave its users the ability to filter out AI content, and fans are elated.

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It’s fairly simple to do. Not everyone has access to the setting in their mobile app, so head to the desktop Pinterest app and follow the next few steps to remove as much AI from your Pinterest account as you can.

Total Time

1 min

What You Need

Pinterest account on desktop

Step 1:
Click the settings gear

On your Pinterest homepage, click the settings gear in the bottom left.

Credit: Pinterest screenshot

Step 2:
Refine your recommendations

In the settings dropdown menu, click “refine your recommendations.”

Credit: Pinterest screenshot

Step 3:
Click GenAI interests

In the small menu underneath “refine your recommendations,” click “GenAI interests.”

Credit: Pinterest screenshot

Step 4:
Toggle off GenAI interests

As pinterest says, here you can “Choose GenAI interests you’d like to see in your recommended Pins.” Toggle off all of the GenAI interests you don’t want to see, and keep the interests you want to see on. When you toggle an option off, Pinterest will pop up with the notice: “Turned off! You’ll start seeing fewer GenAI ideas for [topic] soon.”

Credit: Pinterest screenshot

It’s important to note that even if you turn off all of the GenAI interests, you still might see some AI-generated images on your Pinterest. After all, the popup reads: “You’ll start seeing fewer GenAI ideas for [topic] soon.” Key word: fewer.

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