An OpenAI leader says AI is forcing companies to rethink their software playbook

OpenAI’s Andy Brown says AI is transforming not just products but the process of building them, pushing companies to rethink how they build and ship.

Lee Chong Ming/Business Insider

OpenAI’s Asia-Pacific go-to-market lead says AI is changing companies’ software playbooks.
Andy Brown said he’s seeing a shift now where projects follow a kind of “product-release cycle.”
Brown’s comments come as AI firms roll out product updates faster than ever.

AI isn’t just transforming what products companies create — it’s changing how they build them, said OpenAI’s Asia-Pacific go-to-market lead.

Andy Brown said at Tech Week Singapore 2025 on Wednesday that he’s seeing enterprise customers rethink how they’re conducting software engineering cycles.

Typically, companies “structure projects based on long sprint cycles and how much you can achieve,” Brown said at the fireside chat. But he’s observed a shift, where projects follow a more traditional “product-release cycle,” he said.

Brown told Business Insider after the conference that he has been seeing many chief technology officers and engineering leaders move into “even more agile and ‘always on’ product release cycles.”

AI companies like OpenAI can roll out multiple product updates over just one week. “Part of how that velocity is possible is how software engineering is changing,” Brown said at the conference.

Brown pointed to the example of OpenAI’s developer platform Agent Builder, a drag-and-drop interface that lets anyone create custom AI agents. The tool was built in about six weeks, and about 80% of its code was written by OpenAI’s model, Brown said.

AI is forcing companies to “rethink how we are building technology inside our businesses,” he added. “Are we really pushing ourselves to kind of like change the fundamental ways of working?”

Brown urged companies to start experimenting with AI tools.

“For the last two years, I have just seen this incredible compression in the capabilities of AI models,” he said. “It used to be one to two years between major leaps at the frontier. It’s closer to one to two months today,” he added.

AI companies are pushing updates out fast

Brown’s comments come amid an industry-wide acceleration in how often AI companies push out major updates.

OpenAI, Anthropic, and Google have all compressed their release timelines over the past year.

OpenAI launched GPT-4o in May and, within months, rolled out real-time voice features, in-chat image generation, and an app-store-style marketplace.

In May, Google announced over two dozen new AI updates at its I/O developer conference. “We are shipping faster than ever,” Google CEO Sundar Pichai said.

Anthropic released Claude Sonnet 4.5, its latest model, last week. The upgrade arrives just four months after its predecessor, Sonnet 4, underscoring the startup’s rapid product cadence in the generative AI arms race.

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