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Uber is showing its showgirl spirit with special deals for Swifties

October 2, 2025

SAVE 12%: To celebrate Taylor Swift’s twelfth studio album The Life of a Showgirl dropping on Oct. 3, Uber is offering 12% off orange-colored items through Uber Eats and $12 off Uber Comfort rides with the code SHOWBIZ. The promo is valid through Oct. 5.


Uber Eats grocery bag packed with orange items

Credit: Uber


Uber Eats

Save 12% on orange items


phone with Uber app on screen

Credit: Uber


Uber Comfort

Save 12% on rides using code SHOWBIZ

We’re mere hours away from Taylor Swift’s twelfth studio album The Life of a Showgirl release and Uber is getting into the showgirl spirit with a few promotions for Swifties. While the album drops on Oct. 3, these promos run through the weekend, so listen up ladies and gents.

Save 12% on orange-colored items on Uber Eats

First up, Uber Eats has curated a collection of goodies in the quintessential showgirl orange. Users can save 12% on these goodies through Sunday, Oct. 5 at 11:59 p.m. ET. Items include everything from snacks to beauty products to pet accessories. The orange era collection will vary by location, but just to give you an idea, items available near me include orange Poppi, Lay’s cheddar and sour cream potato chips, orange Nike running shoes, orange crafting beads for friendship bracelets, peach OPI nail polish, orange pet collars and leashes, orange Owala reusable cups, and more.

Save $12 on Uber Comfort rides

Whether you’re hitting up an album release party at a local record shop or dive bar, heading to the movie theater for a screening, or just celebrating the album with some friends, you can ride in luxury with up to $12 off Uber Comfort rides. Uber Comfort offers newer vehicles to riders with roomier interiors, because as the company wrote in its press release, “showgirls deserve extra room and a flawless arrival.” User the code SHOWBIZ to knock up to $12 off your ride. This promotion is valid from Thursday, Oct. 2 at 8 p.m. ET through Sunday, Oct. 5 at 12:01 a.m. ET, so you’re covered if you don’t plan on celebrating until later in the weekend. The code is only valid for one ride per user on Uber Comfort and Uber Comfort Electric.

Stay tuned for more showgirl surprises

Uber is truly dedicated to the showgirl spirit this week and plans to drop more festive promos, in-app surprises, and even a chance to adopt a “showcat” in select cities. The company encourages Swifties to keep an eye on their Uber and Uber Eats apps all week for more ways to celebrate.

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