Microsoft’s Mico heightens the risks of parasocial LLM relationships

Microsoft is rolling out a new face for its AI, and its name is Mico. The company announced the new, animated blob-like avatar for Copilot’s voice mode yesterday as part of a “human-centered” rebranding of Microsoft’s Copilot AI efforts.

Mico is part of a Microsoft program dedicated to the idea that “technology should work in service of people,” Microsoft wrote. The company insists this effort is “not [about] chasing engagement or optimizing for screen time. We’re building AI that gets you back to your life. That deepens human connection.”

Mico has drawn instant and obvious comparisons to Clippy, the animated paperclip that popped up to offer help with Microsoft Office starting in the ’90s. Microsoft has leaned into this comparison with an Easter egg that can transform Mico into an animated Clippy.

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